2023\u5e747\u670828\u65e5\uff0c\u6df1\u5733\u2014\u2014\u8fd1\u65e5\uff0c\u7535\u5546\u9014\u5f84Shopee\u6210\u529f\u4e3e\u884c2023\u5e74\u5ea6\u201c\u65fa\u5b63\u7cbe\u8015\uff0c\u9a6c\u5230\u6210\u529f\u201d\u5356\u5bb6\u9f13\u52b1\u5927\u4f1a\uff0c\u6b63\u5f0f\u5439\u54cd\u4e0b\u534a\u5e74\u65fa\u5b63\u5927\u4fc3\u53f7\u89d2\u3002Shopee\u9996\u5e2d\u5546\u52a1\u5b98\u5468\u8c6a\u6770\u3001Shopee\u8de8\u5883\u4e8b\u52a1\u603b\u7ecf\u7406\u5218\u6c5f\u5b8f\u53ca\u591a\u4f4d\u9014\u5f84\u4e13\u5bb6\u3001\u5408\u4f5c\u4f19\u4f34\u5230\u4f1a\uff0c\u5171\u4eab\u8de8\u5883\u51fa\u6d77\u65b0\u98ce\u5411\u3001\u9014\u5f84\u65fa\u5b63\u5907\u6218\u65b0\u884c\u52a8\u3001\u5e76\u5b98\u5ba3\u5168\u4fdd\u7ba1\u65b9\u6848\u3002\u4f1a\u4e0a\u8fd8\u91cd\u78c5\u53d1\u5e032023\u65fa\u5b63\u9f13\u52b1\uff1a\u9664\u65b0\u5356\u5bb6\u5341\u201c\u5168\u201d\u5341\u201c\u514d\u201d\u65b9\u6848\u5916\uff0c\u66f4\u63a8\u51fa\u767e\u4e07\u8865\u52a9\u6276\u6301\uff0c\u4e3a\u65fa\u5b63\u7206\u5355\u52a0\u8db3\u9a6c\u529b\u3002\u672c\u6b21\u5927\u4f1a\u5171\u5438\u5f15\u903e\u5343\u5356\u5bb6\u8385\u4e34\u73b0\u573a\uff0c\u6570\u4e07\u540d\u89c2\u4f17\u53c2\u52a0\u7ebf\u4e0a\u76f4\u64ad\uff0c\u6c14\u6c1b\u706b\u70ed\u3002
\nShopee 2023\u201c\u65fa\u5b63\u7cbe\u8015\uff0c\u9a6c\u5230\u6210\u529f\u201d\u5356\u5bb6\u9f13\u52b1\u5927\u4f1a\u706b\u70ed\u73b0\u573a
\nShopee\u9996\u5e2d\u5546\u52a1\u5b98\u5468\u8c6a\u6770\u53d1\u8868\u5f00\u573a\u81f4\u8bcd\uff1a\u201cShopee\u8986\u76d6\u7684\u4e1c\u5357\u4e9a\u548c\u62c9\u7f8e\u5546\u573a\u7ee7\u7eed\u9886\u8dd1\u5168\u7403\u7535\u5546\u589e\u957f\u3002\u4e0e\u6b64\u4e00\u8d77\uff0c\u65b0\u5174\u5546\u573a\u987e\u5ba2\u5bf9\u56fd\u8d27\u9700\u6c42\u8fdb\u4e00\u6b65\u6269\u5927\uff0c\u4e14\u660e\u663e\u66f4\u559c\u7231\u5728\u2018\u7535\u5546\u9014\u5f84\u2019\u8d2d\u7269\u3002\u4f5c\u4e3a\u7535\u5546\u9014\u5f84\uff0cShopee\u4e0d\u7ba1\u5728\u4f53\u91cf\u4ecd\u662f\u6708\u6d3b\u589e\u901f\u4e0a\u90fd\u9065\u9065\u9886\u5148\uff0c\u4e3a\u6211\u56fd\u5356\u5bb6\u51fa\u6d77\u63d0\u4f9b\u5bbd\u5e7f\u5f00\u5c55\u7a7a\u95f4\u3002\u201d
\nShopee\u8de8\u5883\u4e8b\u52a1\u603b\u7ecf\u7406\u5218\u6c5f\u5b8f\u8868\u793a\uff1a\u201c\u9014\u5f84\u8de8\u5883\u5356\u5bb6\u4e0a\u534a\u5e74\u4f53\u73b0\u4eae\u773c\uff0c\u589e\u52bf\u4e00\u8def\u731b\u8fdb\u3002\u4e3a\u8fce\u63a5\u4e0b\u534a\u5e74\u5927\u4fc3\u65fa\u5b63\uff0c\u9014\u5f84\u52a0\u5927\u6d41\u91cf\u6295\u5165\uff0c\u5168\u65b9\u4f4d\u664b\u7ea7\u8de8\u5883\u65b0\u6253\u6cd5\u3001\u5356\u5bb6\u65b0\u5229\u597d\u3001\u4ee5\u53ca\u7269\u6d41\u8425\u9500\u670d\u52a1\uff0c\u5e0c\u671b\u901a\u8fc7\u8fd9\u4e9b\u5b9e\u5b9e\u5728\u5728\u7684\u884c\u52a8\uff0c\u534f\u52a9\u8de8\u5883\u5356\u5bb6\u7ecf\u8425\u66f4\u7b80\u7565\u3001\u83b7\u5ba2\u66f4\u8f7b\u677e\u3001\u589e\u957f\u66f4\u654f\u6377\uff0c\u62a2\u8d62\u65fa\u5b63\u5148\u673a\u3002\u201d
\n\u5168\u4fdd\u7ba1\u6b63\u5f0f\u4e0a\u7ebf\uff0c\u52a0\u901f\u6211\u56fd\u597d\u4ea7\u54c1\u7684\u51fa\u6d77\u901f\u5ea6
\n\u4e3a\u5145\u5206\u5229\u7528\u201c\u6211\u56fd\u5236\u4f5c\u201d\u4f18\u52bf\u3001\u52a0\u901f\u66f4\u591a\u597d\u4ea7\u54c1\u7684\u51fa\u6d77\u901f\u5ea6\uff0cShopee\u6b63\u5f0f\u4e0a\u7ebf\u5168\u4fdd\u7ba1\u670d\u52a1\uff0c\u5728\u83f2\u5f8b\u5bbe\u3001\u5df4\u897f\u3001\u6cf0\u56fd\u3001\u8d8a\u5357\u3001\u65b0\u52a0\u5761\u3001\u9a6c\u6765\u897f\u4e9a\u3001\u58a8\u897f\u54e5\u3001\u667a\u5229\u3001\u54e5\u4f26\u6bd4\u4e9a\u4e5d\u5927\u5546\u573a\u655e\u5f00\u62db\u5546\u3002\u6311\u9009Shopee\u5168\u4fdd\u7ba1\u670d\u52a1\u540e\uff0c\u5356\u5bb6\u53ea\u9700\u4e13\u5fc3\u4e8e\u8d27\u54c1\uff0c\u9014\u5f84\u5c06\u5305\u529e\u8fd0\u8425\u3001\u63a8\u5e7f\u3001\u7269\u6d41\u3001\u552e\u540e\u7b49\u6742\u4e71\u7684\u4e2d\u95f4\u73af\u8282\uff0c\u5927\u5927\u4e0b\u964d\u5356\u5bb6\u8fd0\u8425\u6210\u672c\u548c\u5165\u5c40\u95e8\u69db\u3002\u5728Shopee\u591a\u5e74\u672c\u5730\u5316\u8fd0\u8425\u7ecf\u5386\u548c\u5168\u94fe\u8def\u4f18\u8d28\u8d44\u6e90\u7684\u52a0\u6301\u4e0b\uff0c\u5356\u5bb6\u80fd\u591f\u66f4\u8f7b\u5de7\u7684\u65b9\u5f0f\u64ac\u52a8\u4e1c\u5357\u4e9a\u53ca\u62c9\u7f8e\u9ad8\u589e\u901f\u5546\u573a\u3002
\n\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cShopee\u4e3a\u5168\u4fdd\u7ba1\u5546\u54c1\u63d0\u4f9b\u9014\u5f84\u4e13\u5c5e\u6d41\u91cf\u548c\u8fd0\u8425\u6276\u6301\uff1a\u4e13\u5c5e\u6d3b\u52a8\u4f4d\u3001\u9014\u5f84\u6295\u6d41\u3001\u4ea7\u54c1\u8865\u52a9\u3001\u4ea7\u54c1\u6807\u7b7e\u7b49\u534f\u52a9\u5356\u5bb6\u5feb\u901f\u8d77\u91cf\uff1b3\u4e2a\u6708\u552e\u540e\u514d\u8d23\uff0c\u4e3a\u65b0\u5356\u5bb6\u4fdd\u9a7e\u62a4\u822a\u3002
\n\u91cd\u78c5\u52a0\u7801\u767e\u4e07\u5956\u6c60\uff0c\u591a\u91cd\u9f13\u52b1\u51b2\u523a\u65fa\u5b63\u5dc5\u5cf0
\n\u4e3a\u52a9\u529b\u5356\u5bb6\u638c\u63e1\u65fa\u5b63\u7206\u5355\u6f6e\uff0cShopee\u4e8e\u73b0\u573a\u6b63\u5f0f\u53d1\u5e03\u65fa\u5b63\u9f13\u52b1\u548c\u65b0\u5356\u5bb6\u5341\u201c\u5168\u201d\u5341\u201c\u514d\u201d\u65b9\u6848\uff0c\u4e3a\u65b0\u8001\u5356\u5bb6\u9488\u5bf9\u6027\u6253\u9020\u91cd\u78c5\u798f\u5229\u3002
\n\u25cf \u65fa\u5b63\u9f13\u52b1\u65b9\u6848\uff1aShopee\u4ee5\u4e30\u539a\u7684\u767e\u4e07\u5956\u6c60\uff0c\u534f\u52a9\u5404\u54c1\u7c7b\u5356\u5bb6\u9a6c\u5230\u6210\u529f\uff0c\u83b7\u5f97\u7c7b\u76ee\u589e\u957f\u3002\u901a\u8fc7\u65b9\u9488\u8003\u6838\u7684\u5356\u5bb6\u4e0d\u4ec5\u53ef\u8d62\u53d6\u9ad8\u989d\u8fd0\u8d39\u8865\u52a9\uff0c\u8fd8\u80fd\u8fdb\u4e00\u6b65\u7ade\u6280\u6708\u5ea6\u7c7b\u76ee\u9ad8\u589e\u957f\u6392\u4f4d\u8d5b\uff0c\u5355\u8f6e\u51b2\u51fb\u4e07\u5143\u5927\u5956\u3002
\n\u25cf \u65b0\u5356\u5bb6\u5341”\u5168”\u5341”\u514d”\u65b9\u6848\uff1a\u201c\u5341\u5168\u201d\u5373\u5168\u9762\u5f00\u653e\u5341\u5927\u9996\u7ad9\uff1b\u201c\u5341\u514d\u201d\u5373\u5341\u9879\u514d\u8d39\u9f13\u52b1\uff0c\u5305\u542b\u524d3\u4e2a\u6708\u514d\u4f63\u94b1\u300150\u7f8e\u91d1\u5e7f\u544a\u91d1\u514d\u8d39\u9001\u3001\u514d\u6d41\u6c34\u5165\u9a7b\u3001\u514d\u5e74\u8d39\u3001\u514d2\u4e2a\u6708\u6d77\u5916\u4ed3\u4ed3\u50a8\u8d39\u3001\u5165\u9a7b\u514d\u7b49\u5019\u3001\u514d\u8d39\u8bad\u7ec3\u3001\u514d\u8d39\u5e97\u8bca\u3001\u514d\u8d39\u7ffb\u8bd1\u3001\u514d\u8d39\u8fd0\u7528ERP\u548c\u5ba2\u670d\u7b49\u5165\u9a7b\u798f\u5229\uff0c\u52a9\u529b\u65b0\u5356\u5bb6\u65fa\u5b63\u5f2f\u9053\u8d85\u8f66\u3002
\n\u589e\u8bbe\u7ad9\u8868\u91cc\u6d41\u91cf\u65b0\u5165\u53e3\uff0c\u9020\u52bf\u65fa\u5b63\u5f15\u7206\u589e\u957f\u6f5c\u529b
\n\u8ddf\u7740\u4e0b\u534a\u5e74\u5927\u4fc3\u65fa\u5b63\u5230\u6765\uff0c\u9014\u5f84\u6d41\u91cf\u5c06\u8fce\u6765\u65b0\u9ad8\u5cf0\u3002Shopee\u7ad9\u8868\u91cc\u8425\u9500\u5de5\u5177\u5728\u534f\u52a9\u5356\u5bb6\u65a9\u83b7\u6d41\u91cf\u76c8\u5229\u4e0a\u5747\u6548\u679c\u663e\u8457\uff0c\u6570\u636e\u663e\u793a\uff0c\u7ad9\u5916\u5e7f\u544a\u9a71\u52a8\u6d41\u91cf\u63d0\u9ad85.3\u500d\uff0c\u7ad9\u5185\u5e7f\u544a\u52a9\u63a8\u51fa\u552e\u63d0\u9ad83.3\u500d\uff0c\u76f4\u64ad\u5e26\u52a8\u7c89\u4e1d\u6570\u6500\u53472\u500d\u3002\u5c24\u5176\u5728\u5927\u4fc3\u671f\u95f4\uff0cShopee\u7ad9\u8868\u91cc\u5e7f\u544a\u5e26\u6765\u7684GMV\u53caShopee\u76f4\u64ad\u573a\u5747\u5355\u91cf\u90fd\u8f83\u5e73\u65e5\u589e\u957f\u6570\u500d\u3002
\n\u4e3a\u63a8\u52a8\u5356\u5bb6\u6218\u7ee9\u518d\u521b\u65b0\u9ad8\uff0cShopee\u5728\u6d41\u91cf\u65b9\u9762\u7ee7\u7eed\u52a0\u7801\uff1a\u4e8e\u667a\u5229\u548c\u54e5\u4f26\u6bd4\u4e9a\u7ad9\u70b9\u5168\u9762\u53d1\u52a8\u7ad9\u5185\u5e7f\u544a\uff0c\u5e76\u5373\u5c06\u4e8e\u5df4\u897f\u7ad9\u70b9\u4e0a\u7ebf\u7ad9\u5916\u8054\u76df\u8425\u9500\uff08AMS\uff09\uff0c\u62a2\u6293\u62c9\u7f8e\u84dd\u6d77\u76c8\u5229\u3002\u4e00\u8d77\uff0cShopee\u4e0d\u65ad\u4f18\u5316\u8425\u9500\u529f\u7528\u548c\u670d\u52a1\uff1a\u65b9\u6848\u63a8\u51faShopee x Facebook\u5e7f\u544a\uff08CPAS\uff09\u6211\u56fd\u5356\u5bb6\u4e2d\u5fc3\u3001AMS\u968f\u5355\u6263\u6b3e\u3001\u664b\u7ea7Shopee\u76f4\u64ad\u95f4\u8f6c\u5316\u529f\u7528\u3001\u5e7f\u544a\u9648\u8ff0\u4e0e\u8bad\u7ec3\u8d44\u6e90\u7b49\uff0c\u8d4b\u80fd\u5356\u5bb6\u9ad8\u6548\u6398\u91d1\u3002
\n\u7ee7\u7eed\u4e30\u5bcc\u7269\u6d41\u5c65\u7ea6\u65b9\u6848\uff0c\u505a\u6df1\u6d88\u8d39\u4f53\u9a8c\u91ca\u653e\u65b0\u673a\u4f1a
\n\u201c\u4ea7\u54c1+\u670d\u52a1\u201d\u5171\u540c\u51b3\u5b9a\u8de8\u5883\u8d2d\u7269\u4f53\u9a8c\uff0c\u5176\u4e2d\u7269\u6d41\u5c65\u7ea6\u662f\u91cd\u8981\u4e00\u73af\u3002\u4e3a\u4e86\u8ba9\u5546\u54c1\u66f4\u5feb\u62b5\u8fbe\u987e\u5ba2\u624b\u4e2d\uff0cShopee\u6d3b\u8dc3\u5e03\u5c40\u8de8\u5883\u7269\u6d41\u670d\u52a1\uff08SLS\uff09\uff0c\u9a71\u52a8\u670d\u52a1\u8d28\u91cf\u63d0\u9ad8\u81f3\u5168\u65b0\u9ad8\u5ea6\u2014\u2014\u4e0a\u534a\u5e74\u7aef\u5230\u7aef\u7269\u6d41\u65f6\u6548\u8f83\u53bb\u5e74\u540c\u671f\u63d0\u9ad840%\u3002\u4e00\u8d77\u9488\u5bf9\u4e0d\u540c\u5546\u573a\u7279\u6027\u65b0\u589e\u7ecf\u6d4e\u3001\u7279\u8d27\u3001\u6d77\u8fd0\u7b49\u591a\u6761\u65b0\u9014\u5f84\uff0c\u6ee1\u8db3\u5356\u5bb6\u591a\u5143\u5316\u9700\u6c42\uff0c\u5176\u4e2d\u7ecf\u6d4e\u9014\u5f84\u4e3a\u5356\u5bb6\u8282\u770175%\u8fd0\u8d39\uff0c\u7279\u8d27\u9014\u5f84\u65b0\u589e15\u4e2a\u7279\u6b8a\u54c1\u7c7b\u3002
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