\u7ee7\u6b27\u7f8e\u3001\u4e1c\u5357\u4e9a\u7b49\u5546\u573a\u4e4b\u540e\uff0c\u4fc4\u7f57\u65af\u6210\u4e3a\u5f53\u524d\u8de8\u5883\u7535\u5546\u7684\u201c\u65b0\u84dd\u6d77\u201d\u3002\u5c24\u5176\u662f\u968f\u7740\u6b27\u7f8e\u7535\u5546\u54c1\u724c\u7684\u64a4\u79bb\u66f4\u662f\u7ed9\u4e88\u4e86\u56fd\u5185\u5356\u5bb6\u5165\u9a7b\u4fc4\u7f57\u65af\u5546\u573a\u6781\u5927\u7684\u65f6\u673a\u3002<\/p>\n
2023\u5e748\u670824\u65e514\uff1a00
\n\u201c\u62a2\u6ee9\u4fc4\u7f57\u65af \u9886\u822a\u65b0\u84dd\u6d77\u201d
\nOzon\u5b98\u65b92023\u65fa\u5b63\u62db\u5546\u8fd0\u8425\u5927\u4f1a
\n\u5c06\u5728\u7f8e\u4e3d\u7684\u9e6d\u5c9b\u2014\u2014\u53a6\u95e8\u91cd\u78c5\u655e\u5f00
\n\u52a9\u529b\u65b0\u5356\u5bb6\u7cbe\u51c6\u8fdb\u573a\uff0c\u9a76\u5165\u201c\u5feb\u8f66\u9053\u201d!
\n\u6b64\u6b21\u6d3b\u52a8\u7531Ozon\u4e3b\u529e\uff0c\u96e8\u679c\u8de8\u5883\u627f\u529e\u3002\u5230\u65f6\uff0cOzon\u5927\u4e2d\u534e\u533a\u603b\u88c1\u5c06\u643a\u5b98\u65b9\u62db\u5546\u56e2\u961f\u51fa\u5e2d\u4f1a\u8bae\uff0c\u6df1\u5165\u5256\u6790\u4fc4\u7f57\u65af\u5546\u573a\u7684\u65b0\u8d8b\u52bf\u3002\u4f1a\u8bae\u5c06\u5177\u4f53\u4ecb\u7ecdOzon\u6700\u65b0\u7684\u62db\u5546\u653f\u7b56\uff0c\u5e76\u4f9b\u7ed9\u4e00\u5bf9\u4e00\u7684\u5165\u9a7b\u548c\u8fd0\u8425\u8f85\u5bfc\uff0c\u6db5\u76d6\u4ece\u4ea7\u54c1\u6311\u9009\u5230\u8425\u9500\u6218\u7565\uff0c\u52a9\u529b\u5f00\u62d3\u4fc4\u7f57\u65af\u5546\u573a\u7684\u65fa\u5b63\u3002\u6b64\u5916\uff0c\u8fd8\u9080\u8bf7\u4e86\u591a\u4f4d\u9014\u5f84\u8d44\u6df1\u5927\u5356\uff0c\u5171\u4eab\u7206\u5355\u653b\u7565\uff0c\u4e3a\u671f\u671b\u62d3\u5c55\u4fc4\u7f57\u65af\u7535\u5546\u5546\u573a\u7684\u5546\u5bb6\u4f9b\u7ed9\u6d3b\u6cfc\u534f\u52a9\u3002
\n\u3010\u798f\u5229\u6d3e\u53d1\u3011\uff1a
\n1\u3001\u62a5\u540d\u5e76\u53c2\u52a0\u6d3b\u52a8\u793e\u7fa4\uff0c\u51ed\u95e8\u7968\u622a\u56fe\u5373\u53ef\u5728\u6d3b\u52a8\u793e\u7fa4\u514d\u8d39\u6536\u53d6\u5168\u5957Ozon\u8fd0\u8425\u5e72\u8d27\u3002
\n2\u3001\u73b0\u573a\u798f\u5229\uff1a1V1\u54a8\u8be2\u8f85\u5bfc\u3001\u5356\u5bb6\u4ea4\u6d41\u4f1a\u540d\u989d\u3001\u8d70\u8fd0\u5927\u5956\u62bd\u5956\u7b49\u3002<\/p>\n
\u81ea\u4fc4\u4e4c\u6218\u4e89\u7206\u53d1\u4ee5\u6765\uff0c\u4fc4\u7f57\u65af\u906d\u53d7\u4e86\u897f\u65b9\u591a\u56fd\u7684\u8054\u5408\u5236\u88c1\u3002\u8bf8\u591a\u6b27\u7f8e\u54c1\u724c\u7eb7\u7eb7\u5f00\u7aef\u64a4\u79bb\u4fc4\u7f57\u65af\u5546\u573a\uff0c\u4ec5\u4ec5\u4e24\u4e2a\u6708\u5185\u5c31\u6709\u8fd11000\u5bb6\u5916\u56fd\u4f01\u4e1a\u51b3\u5b9a\u9000\u51fa\u4fc4\u7f57\u65af\u6216\u8005\u6682\u505c\u8fd0\u8425\u3002
\n\u8fd9\u4e9b\u64a4\u79bb\u7684\u4f01\u4e1a\u5305\u542b\u82f1\u56fd\u7684\u5728\u7ebf\u65f6\u9ae6\u548c\u5316\u5986\u54c1\u96f6\u552e\u5546Asos\uff0c\u82f1\u56fd\u5962\u4f88\u54c1\u96f6\u552e\u5546Matches Fashion\uff0c\u5168\u7403\u65f6\u9ae6\u8d2d\u7269\u9014\u5f84Farfetch\uff0c\u7f8e\u56fd\u7535\u5546\u9014\u5f84iHerb\uff0c\u4ee5\u53ca\u7f8e\u56fd\u5962\u4f88\u54c1\u7f51\u7ad9Yoox\u7b49\u5927\u578b\u7535\u5546\u9014\u5f84\u3002\u53d7\u5f71\u54cd\u7684\u5546\u573a\u9886\u57df\u6db5\u76d6\u4e86\u667a\u80fd\u624b\u673a\u3001\u8f7f\u8f66\u3001\u98df\u7269\u3001\u670d\u88c5\u7b49\u5e7f\u6cdb\u8303\u56f4\uff0c\u7559\u4e0b\u4e86\u5de8\u5927\u7684\u5546\u573a\u7a7a\u767d\u3002
\n\u7136\u800c\uff0c\u5371\u673a\u4e2d\u4e5f\u8574\u542b\u7740\u65f6\u673a\uff0c\u4fc4\u7f57\u65af\u5546\u573a\u7684”\u65ad\u8d27”\u73b0\u8c61\u597d\u50cf\u4e00\u4e2a\u5de8\u5927\u7684\u86cb\u7cd5\uff0c\u5438\u5f15\u7740\u8bb8\u591a\u6211\u56fd\u5356\u5bb6\u524d\u6765\u4e89\u53d6\u4e00\u5757\u3002
\n1\u3001GMV\u589e\u52a071%\uff0cOzon\u53d1\u5e03\u4eae\u773c\u6218\u7ee9
\n\u5546\u573a\u7684\u7a7a\u767d\uff0c\u603b\u662f\u4f1a\u5438\u5f15\u7740\u8bf8\u591a\u56fd\u5185\u5356\u5bb6\u7684\u76ee\u5149\u3002\u96e8\u679c\u7f51\u53d1\u73b0\uff0c\u4e0d\u5c11\u5356\u5bb6\u6311\u9009\u4e58\u4e0aOzon\u4f9b\u7ed9\u7684\u201c\u6d77\u6dd8\u201d\u9014\u5f84\uff0c\u654f\u6377\u4e0a\u4f4d\uff0c\u7ffb\u5f00\u5145\u5206\u5e03\u5c40\u3002
\n\u4eceOzon\u53d1\u5e03\u76842022\u5e74\u7b2c\u56db\u5b63\u5ea6\u4ee5\u53ca\u5168\u5e74\u8d22\u62a5\u6210\u679c\u6765\u770b\uff0c\u6700\u4ee4\u4eba\u5403\u60ca\u7684\u5c31\u662f\u6d3b\u6cfc\u5356\u5bb6\u6570\u91cf\u7684\u66b4\u5347\u30022022\u5e74\uff0cOzon\u9014\u5f84\u6d3b\u6cfc\u5356\u5bb6\u6570\u91cf\u4ece960\u4e07\u4e00\u8def\u76f4\u7ebf\u4e0a\u5347\u81f33520\u4e07\uff0c\u6bd4\u8f83\u524d\u4e00\u5e74\u9014\u5f84\u6d3b\u6cfc\u5356\u5bb6\u6570\u91cf\u589e\u52a0\u8d85\u8d8a2.5\u500d\u3002
\n\u800c\u5728\u6d3b\u6cfc\u5356\u5bb6\u6570\u91cf\u98d9\u5347\u4e4b\u540e\uff0cOzon\u53c8\u4ea4\u51fa\u4e86\u4e00\u4efd\u4eae\u773c\u7684\u6210\u679c\u5355\u3002
\n\u4f9d\u636eOzon\u53d1\u5e03\u76842023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8d22\u62a5\uff0cGMV\u7b2c\u4e00\u5b63\u5ea6\u4e0a\u4e00\u5e74\u540c\u671f\u589e\u52a071%\uff0c\u8fbe\u5230303\u4ebf\u5362\u5e03\uff1bOzon\u5e74\u5747\u4e0b\u5355\u91cf\u8fbe\u523015\u4e2a\u8ba2\u5355\uff0c\u800c\u4e0a\u4e00\u5e74\u4e3a10\u4e2a\u8ba2\u5355\u3002\u670d\u52a1\u6536\u5165\u518d\u6b21\u8d85\u8d8aOzon\u81ea\u5df1\u7684\u51fa\u552e\u989d\uff0c\u5360\u603b\u6536\u5165\u768457%\uff0c\u5373534\u4ebf\u5362\u5e03\uff0c\u5229\u6da6\u7ee7\u7eed\u589e\u52a0\uff0c\u8fbe\u5230\u521b\u7eaa\u5f55\u768480\u4ebf\u5362\u5e03\u3002\u8fd9\u4e00\u7cfb\u5217\u7684\u6570\u636e\u90fd\u5728\u8bc1\u660e\uff0cOzon\u6b63\u5728\u4ee5\u6781\u5feb\u7684\u901f\u5ea6\u589e\u52a0\u8fdb\u6b65\u3002
\n2\u3001\u5e03\u5c40\u793e\u5a92\u9014\u5f84\uff0c\u89e6\u8fbe\u66f4\u591a\u53d7\u4f17
\n\u5728\u793e\u5a92\u9014\u5f84\u5e03\u5c40\u65b9\u9762\uff0cOzon\u76f8\u540c\u7ed9\u4e88\u4e86\u6211\u56fd\u5356\u5bb6\u66f4\u4fbf\u5229\u7684\u4f53\u4f1a\u3002
\n2022\u5e7411\u670821\u65e5\uff0cOzon Global\u5ba3\u5e03\u5728\u6df1\u5733\u5f00\u8bbe\u6211\u56fd\u603b\u90e8\u529e\u516c\u5ba4\uff0c\u4e3a\u8bb8\u591a\u54c1\u7c7b\u7684\u6211\u56fd\u5356\u5bb6\u4f9b\u7ed9\u670d\u52a1\uff0c\u540c\u65f6\u5728\u5404\u5927\u4ea4\u9645\u7f51\u7ad9\u4e0a\u6d3b\u6cfc\u5ba3\u626c\u5e76\u4f9b\u7ed9\u4e2d\u6587\u51fa\u552e\u6559\u7a0b\u3002
\nOzon \u7684CEO Stepan Gusamov\u6307\u51fa\uff1a\u201c\u5728Ozon Global\u7684\u6a71\u7a97\u4e0a\uff0c\u8d85\u8d8a90%\u7684\u5546\u54c1\u79cd\u7c7b\u662f\u9760\u6765\u81ea\u6211\u56fd\u7684\u5356\u5bb6\u8d21\u732e\u7684\u3002\u54b1\u4eec\u575a\u4fe1\u4e0e\u6211\u56fd\u8de8\u5883\u4ea4\u6613\u7684\u6f5c\u529b\u4ee5\u53ca\u4e0e\u6211\u56fd\u5356\u5bb6\u76f8\u4e92\u5408\u4f5c\u7684\u524d\u666f\u3002\u5356\u5bb6\u4eec\u80fd\u591f\u7ecf\u8fc7Ozon Global\u5728\u5de8\u5927\u7684\u4fc4\u7f57\u65af\u5728\u7ebf\u5546\u573a\u4e0a\u6253\u901a\u51fa\u552e\u9014\u5f84\uff0c\u6269\u5c55\u81ea\u5df1\u7684\u4e1a\u52a1\u8303\u56f4\uff0c\u800c\u4fc4\u7f57\u65af\u987e\u5ba2\u5c06\u6709\u65f6\u673a\u83b7\u5f97\u65e0\u6cd5\u66ff\u4ee3\u7684\u6211\u56fd\u5546\u54c1\u7684\u6d88\u8d39\u4f53\u4f1a\u3002\u201d
\nOzon\u7684\u6210\u679c\u548c\u70ed\u5ea6\u90fd\u8e6d\u8e6d\u5f80\u4e0a\u6da8\uff0c\u55c5\u89c9\u7075\u654f\u7684\u5356\u5bb6\u4eec\u81ea\u7136\u4e5f\u5f88\u5feb\u7559\u610f\u5230\u4e86\u8fd9\u4e2a\u9014\u5f84\u3002\u4f46\u8bb8\u591a\u5356\u5bb6\u7531\u4e8e\u4e0d\u4e86\u89e3\u5546\u573a\u72b6\u51b5\u548c\u5177\u4f53\u73a9\u6cd5\uff0c\u5bf9\u4e8e\u8981\u4e0d\u8981\u5165\u9a7bOzon\u4e00\u5411\u72b9\u8c6b\u4e0d\u51b3\u3002
\n\u5bf9\u6b64\uff0c\u96e8\u679c\u8de8\u5883\u9080\u8bf7\u5230Ozon\u5b98\u65b9\u56e2\u961f\u4e3a\u5356\u5bb6\u4ecb\u7ecdOzon\u9014\u5f84\u6700\u65b0\u653f\u7b56\u4e0e\u6276\u6301\u8ba1\u5212\uff0c\u540c\u65f6\u8fd8\u6709\u591a\u4e3aOzon\u767e\u4e07\u7ea7\u5927\u5356\u5e72\u8d27\u8f93\u51fa\u4e0e\u6218\u7565\u5171\u4eab\uff0c\u4ece\u3010\u53d1\u73b0\u84dd\u6d77\u3011\u3001\u3010\u65fa\u5b63\u51fa\u51fb\u3011\u3001\u3010\u5927\u5356\u9886\u822a\u3011\u4e09\u4e2a\u90e8\u5206\u8fdb\u884c\u591a\u89d2\u5ea6\u5256\u6790\uff0c\u52a9\u63a8\u5356\u5bb6\u5feb\u4eba\u4e00\u6b65\u62a2\u5360\u4fc4\u7f57\u65af\u7535\u5546\u5546\u573a\u3002<\/p>\n
\u3010\u53d1\u73b0\u84dd\u6d77\u3011
\n\u653e\u773c\u5168\u7403\uff0c\u56fd\u5185\u5916\u7535\u5546\u5546\u573a\u4f3c\u4e4e\u5df2\u8fbe\u5230\u9971\u548c\uff0c\u8bb8\u591a\u5356\u5bb6\u610f\u8bc6\u5230\u5728\u6fc0\u70c8\u7ade\u8d5b\u7684\u7ea2\u6d77\u4e2d\u96be\u4ee5\u950b\u8292\u6bd5\u9732\uff0c\u56e0\u800c\u5f00\u7aef\u5bfb\u627e\u589e\u91cf\u5546\u573a\u7684\u65f6\u673a\u3002\u4fc4\u7f57\u65af\u5177\u6709\u5730\u7f18\u4f18\u52bf\u3001\u7ade\u8d5b\u7a0b\u5ea6\u548c\u57fa\u7840\u8bbe\u65bd\u7b49\u65b9\u9762\u7684\u84dd\u6d77\u6f5c\u529b\uff0c\u5438\u5f15\u7740\u6211\u56fd\u5356\u5bb6\u6d3b\u6cfc\u63a2\u7d22\u548c\u5f00\u62d3\u3002\u65b0\u5174\u4ea7\u54c1\u4e5f\u6709\u671b\u7ecf\u8fc7\u4fc4\u7f57\u65af\u5546\u573a\u5b8c\u6210\u6253\u7834\u3002
\n\u672c\u6b21\u54b1\u4eec\u9080\u8bf7\u4e86Ozon\u5927\u4e2d\u534e\u533a\u603b\u88c1\u3001Ozon\u6211\u56fd\u533a\u62db\u5546\u8d1f\u8d23\u4eba\u4ee5\u53caOzon\u6211\u56fd\u533a\u9ad8\u6863\u62db\u5546\u8fd0\u8425\u53f8\u7406\u5e26\u5927\u5bb6\u6d1e\u5bdf2023\u5e74\u4fc4\u7f57\u65af\u5546\u573a\u5168\u666f\uff0c\u5168\u9762\u5206\u6790\u987e\u5ba2\u753b\u50cf\u548c\u6700\u65b0\u54c1\u7c7b\u6d88\u8d39\u8d8b\u52bf\uff0c\u5e76\u7ecf\u8fc7\u54c1\u724c\u6210\u957f\u6848\u4f8b\u534f\u52a9\u5356\u5bb6\u62a2\u6ee9\u4fc4\u7f57\u65af\uff01
\n\u3010\u65fa\u5b63\u51fa\u51fb\u3011
\n\u4ece\u201c\u6211\u56fd\u5236\u4f5c\u201d\u5230\u201c\u6211\u56fd\u667a\u9020\u201d\uff0c\u6211\u56fd\u8de8\u5883\u7535\u5546\u6b65\u5165\u540e\u534a\u6bb5\u5f81\u9014\uff0c\u6211\u56fd\u4ea7\u54c1\u600e\u4e48\u88ab\u5f53\u5730\u987e\u5ba2\u770b\u89c1\uff1f\u600e\u4e48\u62df\u5b9a\u4ea7\u54c1\u51fa\u6d77\u6b63\u786e\u7684\u6218\u7565\u6253\u6cd5\uff1f\u4ea7\u54c1\u7684\u8fd0\u8425\u4e0e\u8425\u9500\u81f3\u5173\u91cd\u8981\uff01
\n\u5bf9\u6b64\u54b1\u4eec\u9080\u8bf7\u5230Ozon\u6211\u56fd\u533a\u9ad8\u6863\u62db\u5546\u8fd0\u8425\u53f8\u7406\uff0c\u76d8\u70b9\u4e0b\u534a\u5e74\u91cd\u5927\u8282\u65e5\uff0c\u5e76\u7ecf\u8fc7\u4e0a\u4e00\u5e74\u6d77\u5916\u53cc\u5341\u4e00\u6570\u636e\u56de\u5fc6\uff0c\u534f\u52a9\u5356\u5bb6\u51b2\u523a\u4eca\u5e74\u65fa\u5b63\u3002\u6b64\u5916\uff0c\u8fd8\u6709\u5929\u5e9c\u76db\u5e26\u6765\u4ece\u6211\u56fd\u5230\u4fc4\u7f57\u65af\u7684\u7269\u6d41\u9ad8\u6548\u89e3\u51b3\u65b9\u6848\uff0c\u5168\u9762\u6fc0\u6d3b\u65fa\u5b63\u52bf\u80fd\u3002
\n\u3010\u5927\u5356\u9886\u822a\u3011
\n\u6398\u91d1\u65b0\u5174\u5546\u573a\uff0c\u5927\u5356\u8fd0\u8425\u601d\u8def\u7684\u5b66\u4e60\u76f8\u540c\u80fd\u591f\u534f\u52a9\u5356\u5bb6\u627e\u51c6\u8fd0\u8425\u65b9\u5411\uff0c\u624d\u80fd\u5b8c\u6210\u957f\u7ebf\u5e03\u5c40\u3002
\n\u5bf9\u6b64\uff0c\u54b1\u4eec\u9080\u8bf7\u4e86\u5728\u4e0d\u540c\u8d5b\u9053\u4e0a\u5177\u6709\u4eae\u773c\u6210\u679c\u7684\u5927\u5356\uff0c\u7528\u4ed6\u4eec\u7684\u7ecf\u9a8c\u4e3aOzon\u5356\u5bb6\u7ffb\u5f00\u601d\u7ef4\uff0c\u624b\u628a\u624b\u8f85\u5bfc\u9009\u54c1\u3001\u6d4b\u54c1\u3001\u4ee5\u53ca\u4ea7\u54c1\u63a8\u884c\uff0c\u501f\u5927\u4fc3\u65fa\u5b63\u987a\u52bf\u53d1\u529b\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"
\u7ee7\u6b27\u7f8e\u3001\u4e1c\u5357\u4e9a\u7b49\u5546\u573a\u4e4b\u540e\uff0c\u4fc4\u7f57\u65af\u6210\u4e3a\u5f53\u524d\u8de8\u5883\u7535\u5546\u7684\u201c\u65b0\u84dd\u6d77\u201d\u3002\u5c24\u5176\u662f\u968f\u7740\u6b27\u7f8e\u7535\u5546\u54c1\u724c\u7684\u64a4\u79bb\u66f4\u662f\u7ed9\u4e88\u4e86\u56fd\u5185\u5356\u5bb6\u5165 […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"swt_meta_header_display":false,"swt_meta_footer_display":false,"swt_meta_site_title_display":true,"swt_meta_sticky_header":false,"swt_meta_transparent_header":false},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/news.oalur.com\/index.php?rest_route=\/wp\/v2\/posts\/307"}],"collection":[{"href":"https:\/\/news.oalur.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.oalur.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.oalur.com\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/news.oalur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=307"}],"version-history":[{"count":1,"href":"https:\/\/news.oalur.com\/index.php?rest_route=\/wp\/v2\/posts\/307\/revisions"}],"predecessor-version":[{"id":308,"href":"https:\/\/news.oalur.com\/index.php?rest_route=\/wp\/v2\/posts\/307\/revisions\/308"}],"wp:attachment":[{"href":"https:\/\/news.oalur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.oalur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.oalur.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}