However, rendering delays (from minutes to weeks) and limited resources can prevent important content from getting indexed. JavaScript adds great interactivity, but search engines (even as smart as Google) often struggle to process it reliably. After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. For example, if you want to capture People Also Ask placements, identify common questions Google is showing in the PAA box. You can do this by simply searching for your target keywords and noting what questions appear in the PAA section.

Identify opportunities to refine content or target new search terms. Screaming Frog generates a ton of data, so it’s good to prioritize the outcome. Scan for missing, duplicate, or overly long titles and descriptions.

If you’re unsure what one of the errors, warnings, or notices means, click “Why and how to fix it” for more info. Head over to Site Audit and select your project to get an overview of your site’s health. So this kind of audit can get REAL results for your business. Your navigation menu structure should be intuitive, and your site architecture should be logical. And then you can build an effective, data-backed plan to get your website at the top of SERPs. Optimization never ends because the landscape is always changing.

Rely on the industry’s most complete URL details panel

While not directly influencing rankings, meta descriptions remain an important part of SEO. Sometimes there are valid reasons for allowing a page to return a 404 status. But if so, make sure that you have a custom 404 page and that you update any internal links (i.e. don’t link internally to the 404 page). There are hundreds of factors an SEO audit can cover, which is why audit tools are so important.

You could say this process acts as an overall evaluation of a website’s “health” in search. SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features. Understand any site’s backlink profile and discover link building opportunities. Research competitors and find opportunities with search volume, competition and CPC data. Additionally we provide a clear, actionable, prioritised list of recommendations to help improve.

Perfect for Small Business Owners, Digital Agencies

• However, a timely audit allows you to spot and fix those bugs before they cause serious damage.
• That’s how you’ll get more traffic from current rankings, and it’s also thought to be an indirect ranking factor.
• If any issues are found, WebSite Auditor will provide tips on resolving them.
• Do some extra digging to make sure you don’t miss any you’re not aware of, such as accounts started by other departments.
• They also offer other plans like ‘Starter’, ‘Growth’, and more, with varying features and pricing.

To initiate the scan, open WebSite Auditor and create a project. On the start screen, enter your website’s URL and click Next. If you’ve already used WebSite Auditor before, just click New on SEO Anomaly the top bar to start a new project. However, any of the reputable audit tools above like Semrush or Ahrefs will do a great job as well (often at a higher price point).

My Services

But, if you are medium sized website and you noticed drop in traffic, perhaps it’s better to perform a timely audit and discover the root of the problem. Enter your website’s URL and click on the Analyze button to get a site audit report for free. Also, make sure to use the following two FREE tools from Google for site audits. Screaming Frog SEO Spider is best SEO audit software that’s used as a website crawler by many SEOs around the world to perform technical SEO site audits. The Site Audit tool from Ubersuggest crawls up to 100 pages for free.

Overlooked issues and bugs often result in poor website indexing, faulty user experience, and lost profit. SEO audit tools are an absolute game changer when it comes to improving your SEO. Technical issues surface on almost every website at some point in their life. Bing Webmaster Tools is a suite of SEO tools that looks at your performance data and analyzes them so you can optimize your pages on Bing search results. SEO analytics tools enable you to monitor the performance of your SEO efforts.

But as Google’s updates constantly focus on content quality, I’d say this is the best place to start recovering from a penalty. We have only seen one SEO penalty over the years, on a site we had recently taken on. This site had a lot of over-optimized and repetitive blog articles, and a lot of spammy links. After discussing this with the developers, we found the website had been hacked. The hacker had inserted these links through an SQL injection, leading Google to interpret our content as spam. The toughest part was identifying these malicious links within the blogs, as the anchor text used was subtle and unnoticeable.

Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month. Payman Taei is the co-founder of Respona, the all-in-one PR and link building tool that combines personalization with productivity. He’s also the founder of Visme, a DIY platform that allows everyone to create and manage presentations, infographics, reports, and other visual content. Top-notch content earns search engine favor and user engagement. Prioritize valuable, engaging content to supercharge your site’s performance. With Google Analytics, you can understand your audience, monitor traffic sources, evaluate keyword performance, and identify top-performing content.